The notice on my freelance writing site said an agent was looking for a business expert to write a book on leadership. I had recently ghosted a business book ( Break Points: Where Businesses Get Stuck) and I needed a new assignment. I decided to look over my publications and see if I could muster enough evidence to convince someone that I was a business writer.
I’ve been interested in leadership and management for thirty-some years, in a casual way. Some of my newspaper friends were editors and we would often dissect their business knots. I covered city councils and other governmental organizations, as well as criminal courts–all of which required an eye on human interactions and their consequences. I wrote a monthly Q & A column, interviewing CEOs about their daily routines.
But I certainly didn’t consider myself a business writer or an expert on leadership. In fact, I wasn’t sure what my strengths were as a reporter and writer. I’ve been a Jackie-of-all-Trades, which is good in some ways but left me scrambling for focus. If anything, I thought that focus would be the arts, artists and what I loftily refer to as “material culture” (stuff–I was a shopping expert).
Nonetheless, I scraped together my experiences–after all, I had interviewed the CEOs of national companies and organizations. The founder of Build-a-Bear, the chief executive of the St. Louis Cardinals, even a Mafia capo. One of my “revenue streams” as a freelancer is a job checking references of candidates seeking jobs as college presidents. A best friend is an expert in leadership communication and we often talked about her experiences. I wrote the application letter.
And when I read it over, I thought, “Damn. I am a business writer!”
A few weeks later, the agent called to tell me I had gotten the assignment. “Great,” I said, “who’s the expert I’ll be working with?” As a ghost-writer, I was used to deciphering the thoughts and concepts of an expert and putting them into readable English. They had the content, I had the style. To my shock, the agent said, “You won’t be working with anyone– you are the expert!”
I spent the rest of the summer reading articles in the Harvard Business Review, classic books on leadership, various articles and case studies about great leaders in business, government, the military and non-profit organizations. I admit it–I over-report, especially when it comes to challenging assignments. I go after after scrap of information I can find, bolstering my understanding of my subject. In the end, I generally use about 10 percent of the information I’ve gathered.
And then there is the writing. Am I conveying the concept in a way that’s entertaining and engrossing as well as educational? This is particularly tough when it’s a subject I’m not really familiar with and that can tend to be–okay, let’s admit it–boring. Was I using the right metaphors? Was my meaning clear? Was there enough humor to make a chapter amusing as well as informative?
This assignment, The Complete Idiot’s Guide to Leadership, Fast Track, was among the most challenging I’d ever undertaken.
You know what? It turned out great. I’m serious. It’s a very good book. It’s packed with information, amusing to read and relevant to leaders of all ilk. But all of that is irrelevant to the lesson I learned.
I am an expert on leadership. I do know a lot (theoretically, at least) about business. But I had never considered myself an expert–on anything, really. This book made me stop and realize that we are experts, if we only define ourselves that way. I do know that I can talk to anyone about almost anything. I suck up information, I digest it and I understand it.
What I didn’t do was recognize my expertise. For whatever reason, I never defined myself as an expert. I kept my head down and did good work but I didn’t tout the quality of my work. Like so many of us, I just hoped someone would take note.
I’m 59. I’m a damn good writer. I’m an expert on leadership. I’m also pretty good on design, human interactions and art. I wish I had known that about myself earlier–and I can’t say that I deeply, fully believe what I just wrote. But I’ve come to the realization that I have to define myself and believe in the definition, then follow my path.
I’m mustering the courage to define myself as what I want to be. I’m going to put myself out there, going after those achievements I’ve always yearned for but didn’t have the confidence to pursue. I’m not going to keep my head down anymore, trying not to be noticed. The hardest accomplishments, I’ve learned, are the most rewarding. And I am the expert.
About Susan Caba
Susan has observed and written about leaders and the art of leadership for more than 30 years. She’s covered the leadership structures of business, science, education, professional sports, governmental bodies and philanthropic organizations.
Connect with Susan at www.linkedin.com/in/susancaba . Read how she’s gaining expertise on clarifying and simplifying life at Resale Evangelista .
Reprised and reposted with author’s permission. Orginal post April 16, 2013 at inCourageLeading.com.